Beard, R Image

Robin Beard

President and CEO


Robin, our majority shareholder, is the President and Chief Executive Officer of LATA. She has over 30 years of experience in accounting, finance, and management, primarily in the petroleum, agriculture, and environmental industries. In addition, Robin’s family operates a large agricultural enterprise in the Texas Panhandle that includes multiple corporate entities.

Among her previous positions, Robin worked in accounting for several petroleum companies including Santa Fe Energy, Seagull, and Mesa Petroleum.  She then worked in Accounting for the Amarillo National Research Center, a University of Texas Research Center, before moving on to become the Director of Finance and Administration for the Don Harrington Discovery Center, a non-profit interactive science and educational center in Amarillo.  She subsequently held executive level management positions including serving as CFO for several of the family-owned businesses including a long-haul transportation provider specializing in agricultural products as well as for a national distributor of agricultural and industrial parts and equipment.  Robin is also an entrepreneur in her own right, starting and serving as Managing Member of West Texas JNR Investment Group, LLC, an investment firm specializing in real estate in the Texas Panhandle, as well as founder and President/CEO of Rocab, Inc., a regional transportation firm.

Robin has a B.S. in Horticulture from Texas Tech University.

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